Frequently Asked Questions

Easy answer: People Profit Planet. Okay, so what does this mean then? Well, it means to say that these three groups need to be in balance. Everything we do should be in the best interest for the wellbeing of all people, taking into account the economy at the same time (without a healthy economy, company’s cannot work) and, moreover, the wellbeing of the Planet needs to be served at the same time as well. As mentioned, these three need to be in balance, in the sense that not one of them is more important than the other! Things are shifting, but the weight of Profit was for a long time overruling the People and Planet. Luckily, more and more people and companies start working toward an honest balance, working towards sustainability. The 17 sustainable goals are a good example, many companies and governments are starting to take these into account in their policy.